The Iowa City Area Chamber of Commerce presents
ONLINE MARKETING SERIES
September 14 - FIVE REASONS GOOGLE DOESN'T LIKE YOUR WEB SITE
Hills Bank and Trust Company, Iowa City
Grow your business by generating increased Web site traffic and by improving your search engine rankings. Jeff McEachron, senior vice president and director of internet operations at Henry Russell Bruce will help you produce results online through enhanced Web site content, business keywords and an inbound link strategy.
- Importance and methods of linking information to your Web site
- Role of social media in your Web site traffic
- Evolution of keywords in search engines
October 12 - ARE YOUR SOCIAL MEDIA EFFORTS PAYING OFF?
Hills Bank and Trust Company, Coralville
Everyone is tweeting and has a Facebook page, right? But is it effective? How do businesses budget for this activity? Does it make sense for you to use these tools to grow your business and how do you measure your return on investment? Maureen Osako, founding member and owner of Informatics, Inc. explores the pros and cons of social media.
- Measure social media ROI
- Develop a social media strategy
- Know your social media profile
November 9 – AVOIDING THE CLUTTER THROUGH EFFECTIVE E-MAIL CAMPAIGNs
Hills Bank and Trust Company, Coralville
Whether you've simply collected e-mails of prospects or customers, or regularly send electronic messaging to your constituents, understanding the basics of deploying an e-mail marketing campaign is critical to avoid the clutter. Alex Taylor, assistant director of the University of Iowa Executive MBA programs will help ensure the next time you hit send it reaches the right inbox and generates results.
- Design and deploy an e-mail marketing campaign
- Grow and maintain an e-mail database
- CAN-SPAM Act compliancy
Second Tuesday of September, October and November
11:30 a.m. – 1 p.m.
Cost: $25 per event, $70 for the series (Includes lunch)
Register by the Friday before each event to rsvp@iowacityarea.com or call (319) 337-9637.